Jassi Jaisi Koi Nahin [meaning nobody is like Jassi]

Taking a break of my regular technical and computers & internet related stuff. I want to share something off the track i.e. the only tv programme i try not to miss. For Indian viewers The Punjabi working woman Jassi in "Jassi Jaisi Koi Nahin" has done the seemingly impossible. The new soap has made a dent in Ekta Kapoor's ostensibly inviolable soaps on STAR Plus.

Challenging the perfectly groomed, articulate and flawlessly put-out upper middleclass women in Kapoor's serials, "Jassi Jaisi Koi Nahin" seems to be racing to the top in just two weeks since the serial began.

One person who's watching Jassi's adventures avidly is TV tycoon Kapoor herself.

"I'm a big fan of 'Jassi'. I think the show has made tremendous inroads in very little time. It has gone ahead of all other programs currently aired. Looking at the change of viewer taste and the response I decided why not dedicate a page to Jassi and here it is: http://www.bhatter.com/jassi.

Most television programmers are dumbstruck by the new "Jassi Jaisi Koi Nahin" factor on Indian television.


Concept and Story Line

Jassi Jaissi Koi Nahin is the story of a sweet, simple and less-than-ordinary looking girl with a heart of gold and a persevering nature. Born to ordinary middle class parents, Jassi's simplicity and clumsy ways make everyone fall in love with her.

Like millions of middle class Indian girls Jassi too aspires to make a mark for herself with her never say die attitude yet gullible nature. The show brings out the eternal conflicts between the middle class and the high society; simplicity and glamour; artificial facades and true inner beauty. 'Jassi Jaissi Koi Nahin' has all the ingredients to make it connect well with its viewers - a contemporary setting, a metrosexual male and fashionable socialites contrasting with a plain, ordinary girl aspiring to be accepted in high society and determined to make it big one day.

The show is sure to click with the Indian viewers, as most of them with similar values will strongly relate to Jassi, her aspirations, her attitude and her never-say-die spirit.

It's an adaptation of a South American serial called 'Yo Soy Betty Lafea'. It had a very successful innings in several countries. Sony decided to adapt it to Indian television.

If Jassi's story follows the original script of Yo Soy Betty La Fea then most probably it would be similar to the one given below:
Jassi Jaisi Koi Nahin

Enjoy Reading.